Brief
The store ran a new campaign to promote the introduction of children's school shoes (within the Sports Department) as a 'pilot' for a dedicated children's footwear area. An energetic feel was chosen to brighten the usual 'back to school' blackboard tone, with vibrant in-store posters, web banners, social and till point graphics.
With no competition in the Windsor area for children's footwear, the store drew the attention of many shoppers both in-store and online; a new shopfit was soon installed, selling various styles from leading children's footwear brand Start-Rite.
