Daniel Stores wanted to tell customers about the return of a baby department, after a long absence. Introducing a small range of high-end prams, clothing and accessories made sense as all competitors had a baby/nursery department, and many customers are young mothers.
I designed cheeky visuals, with a simple yet bold 80's-like feel to emphasise the idea of a return to something that was missed. I created posters and digital assets for social media and till points.
