A bit about me

Hi, I'm Ysmaën. I'm a multi-disciplinary Designer and problem solver, passionate about Communication and Customer Experience. I studied graphic design at Kingston University, before earning a web design certification from Birkbeck University of London.

With in-house and freelance experience across both B2C and B2B spaces, I am happy working independently while collaborating with colleagues and stakeholders to deliver artwork and solutions that support wider marketing and business goals. Whether working on integrated campaigns, branding, publishing, I bring a strategic eye to design, ensuring visual assets do more than look good: they engage and resonate with target audiences, tell compelling stories, and support measurable outcomes.

What I can do

Managing projects from research to concept and final execution  -  Branding / brand refresh, guidelines  -  Marketing communications on and offline, presentations  -  Digital asset creation, email banners, social media  - Web design, HTML/CSS, Wordpress  -  Exhibitions / events, retail graphics, wayfinding / signage, maps  -  Maintaining libraries  -  Animations  -  User research  -  Competitive benchmarking - Stakeholder liaison, client support and engagement.

Skills

Adobe InDesign / Photoshop / Illustrator / Dreamweaver  -  Web design / HTML / CSS / Wordpress / Figma  -  Animations in Canva / In-shot  -  Conceptual photography, art direction  -  Copywriting  -  User research  -  Salesforce / CRM  -  Problem-solving -  Some people think I'm a mind reader, or perhaps I am just a good listener?

Languages French (native)  -  English (fluent)  -  Italian (fluent)  -  some Mandarin

Chapter 1.   stands for new beginnings, connecting with audiences through effective design solutions and memorable storytelling. Perhaps we can work together?