A bit about me

Hello! I'm Ysmaen (aka Mae) and I am passionate about people and communication.
I studied graphic design at Kingston University and my work experience has been varied, having worked in publishing, marketing, retail, held positions of Production Assistant, Art Editor, Graphic and Marketing Designer. Many years ago I also earned a certification in web design from Birkbeck University in London.

I have an open mind - as well as a love of learning. I have worked in-house and freelance with small businesses, created websites, worked on branding, publishing projects, marketing campaigns, exhibition graphics. Working in a retail environment in more recent years enhanced my understanding of the importance of customer experience, online and offline. I have been involved in marketing campaigns, designed in-store graphics and POS, brochures and so on, as well as digital assets for websites and social media.

My last experience was working for my childhood dream company, the LEGO Group, in the Customer & Shopper Engagement team as a seasonal Bilingual advisor. While this wasn't a creative role, my job was still pretty much about communication, engagement, and problem solving, which I am passionate about.
My mind is both creative and analytical and enjoys problem solving and connecting with audiences.

What I can do

Design research, work on a project from concept to completion  +  Collaborative work  +  Liaise with stakeholders +  Branding +  Marketing Comms +  Online assets / Email banners / Social content creation + Brochure/Magazine design & art editing +  Mockups + Storyboarding + Exhibition graphics + Vinyls +  POS +  Large format printing +  Production. Some people think I'm a mind reader... perhaps I am ? or perhaps I'm just a good listener!

Chapter 1.   stands for new beginnings, connecting with audiences through memorable storytelling and effective design solutions. Perhaps we can work together?

Skills

Adobe InDesign +  Photoshop +  Illustrator +  Dreamweaver +  Web design / HTML / CSS  + Wordpress +  Animations in Canva and In-shot  + Animated gifs + Animated gifsIllustration + SEO + Google Analytics + Mailchimp +  Conceptual photography +  Copywriting + User Research + Competitive Benchmarking + Customer experience +  Understanding of good UX/UI  +  Salesforce / CRM  + A high level of empathy!

Languages : French (native) +  English (fluent) +  Italian (fluent) +  some Mandarin