Hi, I'm Ysmaën. I'm a multi-disciplinary Designer and problem solver, passionate about Communication and Customer Experience. I studied graphic design at Kingston University, before earning a web design certification from Birkbeck University of London.
With in-house and freelance experience across both B2C and B2B spaces, I am happy working independently while collaborating with colleagues and stakeholders to deliver artwork and solutions that support wider marketing and business goals. Whether working on integrated campaigns, branding, publishing, I bring a strategic eye to design, ensuring visual assets do more than look good: they engage and resonate with target audiences, tell compelling stories, and support measurable outcomes.
Managing projects from research to concept and final execution - Branding / brand refresh, guidelines - Marketing communications on and offline, presentations - Digital asset creation, email banners, social media - Web design, HTML/CSS, Wordpress - Exhibitions / events, retail graphics, wayfinding / signage, maps - Maintaining libraries - Animations - User research - Competitive benchmarking - Stakeholder liaison, client support and engagement.
Adobe InDesign / Photoshop / Illustrator / Dreamweaver - Web design / HTML / CSS / Wordpress / Figma - Animations in Canva / In-shot - Conceptual photography, art direction - Copywriting - User research - Salesforce / CRM - Problem-solving - Some people think I'm a mind reader, or perhaps I am just a good listener?
Languages French (native) - English (fluent) - Italian (fluent) - some Mandarin
Chapter 1. stands for new beginnings, connecting with audiences through effective design solutions and memorable storytelling. Perhaps we can work together?