The Story
The Coronation of King Charles III was a great opportunity for shoppers to visit Daniel Department store, Royal Warrant holder, situated right in the heart of Windsor.
I was asked to produce a selection of designs for commemorative tote bags to be sold alongside other collectibles such as limited edition mugs, napkins etc...
Options included Windsor Castle as a backdrop as well as a more personal Magnolia detail design (one of the King's favourite flowers) on the Daniel purple colour background.
The public had the opportunity to cast their vote on social media for their favourite designs, and the bags proved very popular pre and post-coronation.